We at are committed to protecting your privacy. Our goal is to provide you with a positive experience on our websites and when using our apps, products and services, while at the same time keeping your Personal Information, as defined below, secure. Our privacy practices are described below, as well as in separate notices given when an app, product or service is purchased or downloaded (our “Privacy Policy“). This Privacy Policy covers all products and websites, except for products and services with separate Privacy Notices provided when those products and/or services are downloaded or set up. By visiting websites, using products or providing us with your Personal Information (as defined below), you are accepting and consenting to the practices, terms and conditions described in this Privacy Policy. If you are visually impaired, you may access this notice through your browser’s audio reader.

You will not need to consent to this Privacy Policy but do acknowledge you have read and understood its terms.

For ease of reference, we will use the following terms in this Privacy Policy:

  •“, “our“, “us” or “we” means BuyPhoneNow International, Inc., including its global subsidiaries and affiliated companies;

If you are in the European Economic Area (“EEA“), for the purposes of the EU General Data Protection Regulation 2016/679 (“GDPR“), the data controller is BuyPhoneNow LTD, Unit 17, Regent Park, Booth Drive, Park Farm South, Wellingborough, Northants, NN8 6GR, United Kingdom.

Types of Information Covered by This Privacy Policy and Purposes for Collection and Use

Personal Information. This means any information that (either in isolation or in combination with other information) can be used to identify you directly or indirectly. Some examples of Personal Information include your name, address, email address, phone number, any ID number or location data.

Aggregated Information. Information may be aggregated and/or anonymized. When information is aggregated, it is combined with information about other customers and users. Aggregated information that includes Personal Information is considered Personal Information until it has been anonymized.

Anonymized Information. When information is anonymized, Personal Information is removed from collected data and the remaining portion of the data is repurposed for internal or external use, such as to determine how many users of a particular router include an Internet-enabled television in a home network environment, or how many users viewed a particular website video or advertisement. Anonymized information cannot be used to identify you.

Children’s Personal Information. The websites and products are not directed to, nor does knowingly collect Personal Information from children under the age of 16. If we are informed that we have collected the Personal Information of a child under the age of 16, we will delete that Personal Information from our systems. If you believe we might have inadvertently collected Personal Information from or about a child under the age of 16, please contact us here. We also do not sell the information of minors under 16 years of age.

The following provides examples of the types of information we collect about you and how we use that information.


In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. When you provide Personal Information to us, we will only use your Personal Information for the purposes set out in this Privacy Policy, and any notification provided to you at the time of collection.

Sharing Information

Under no circumstances do we rent or sell your Personal Information. We will only share your Personal Information with third parties for marketing purposes if you have granted us permission to do so, and in accordance with the “Marketing” section below. We share Personal Information in the following ways:

  • within for purposes of data processing or storage.
  • within corporate group, including with our subsidiaries, affiliated companies and divisions, all of whom may use your information for the purposes disclosed in this Privacy Policy.
  • with service providers. Our service providers are not allowed to use, share, or retain your personal information except as permitted by us.
  • with other third parties with your consent. Please note that if you consent to the disclosure of your Personal Information to a third party, that third party will apply its own privacy practices. You should carefully review the privacy notice of any third party before providing them with your Personal Information.
  • with service providers, advisors or other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition or sale of all or a portion of our assets. If merges with, acquires or is acquired by another entity, Personal Information would be transferred as a whole to the successor entity.
  • to comply with the law or legal process (such as responding to subpoenas or court orders), to comply with government reporting obligations and to exercise our legal rights or defend against legal claims.
  • to protect our legal rights or those of others, such as protecting the brand or investigating violations of terms of use, violations of law, intellectual property infringement, misuse of websites, fraud or potential threats to personal safety.

In addition, we share aggregated anonymized information with third parties and service providers for a variety of purposes, including to analyze trends about home networking and utility use, to show third parties how their products could work with products and to generally improve our products and services. We’ve taken steps to ensure that this information cannot be linked back to you, and we require third parties to keep all shared information in its anonymized form.

Any service providers with whom we share your Personal Information are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. We will take all reasonable steps to make sure these service providers comply with the same privacy principles that govern our collection of your Personal Information.

We will ask for your consent, such as by email response, opt-in box or click through agreement acceptance, before we use or share your Personal Information for any other purpose.


You have the right to ask us not to process your Personal Information for marketing purposes. We will inform you (before collecting your Personal Information) if we intend to use your Personal Information for marketing purposes, or if we intend to disclose your Personal Information to any third party for marketing purposes.

We will give you choices about your Personal Information. Some choices are presented up front in the form of opt-in notices or acceptance boxes for marketing to you or sharing your Personal Information with third parties. You always have the choice to opt-out if you later change your mind. One form of opt-out is clicking the Unsubscribe link in a marketing email. This will take you off our marketing email list. Please note that these opt-in/opt-out choices do not apply to the receipt of mandatory website, service or software communications, such as update or downtime information, or receipt of order or shipping confirmations on website stores, which you may receive periodically as part of performing its contract with you, unless you cancel your service or order or terminate use of software in accordance with the applicable terms of use or license agreement.

If you do not wish to receive direct marketing material from us or a third party, in addition to following the “Unsubscribe” instructions in a marketing email, you can send us a request here.

Where We Store Your Information

The data that we collect from you may be transferred to and stored at various locations globally, including the United States. It may also be processed by staff or contractors operating outside your country of residence (including if you are in Europe, outside of the EEA, or if you are in Australia or New Zealand (“ANZ”), outside of ANZ) who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details or the provision of support services. We also use cloud-based applications and services to store and process your Personal Information, which may result in your Personal Information being stored outside your country of residence (or the EEA or ANZ).

We will take such steps as are reasonable to make sure we and our service providers do not breach the privacy principles that govern our collection of your Personal Information and that your Personal Information is treated securely and in accordance with this privacy policy as well as applicable data protection laws. By providing your Personal Information to us, you fully understand that Belkin will transfer, process and store your Personal Information outside of your country of residence where data protection standards may be different, and disclose your Personal Information to overseas service providers who may not fully comply with the particular laws of your country.

Our Privacy Policy and our practices are designed to provide a globally consistent level of protection for Personal Information all over the world. This means that even in countries whose laws provide for less protection for your information, will still handle your information in the manner described in this Privacy Policy and in conformity with all applicable laws. This includes, where relevant, entering into EU standard contractual clauses (or equivalent measures) with the party outside the EEA (available here).

Updating Your Personal Information

We need your help in keeping your Personal Information accurate and up to date, so please notify us of any changes to your Personal Information. You can access and update your Personal Information and communication preferences at any time in the following ways:

  • by clicking the “Unsubscribe” link in any email you receive from us;
  • by sending a request to us here. Please be sure to include your name, email address and specific relevant information about the information you would like to change or the material that you no longer wish to receive.

Your Rights

You have a number of rights in relation to your personal data. These can differ by country and jurisdiction. You may have the following rights:

  • The right to correct your data if it is inaccurate or incomplete.
  • The right to transfer Personal Information you have provided to us to a third party if we are processing that data on either the basis of your consent or to perform a contract with you.
  • The right to delete your Personal Information, unless we are required to retain it by law, or to establish, exercise or defend legal claims, or for another one of our business purposes.
  • The right to receive a copy of your Personal Information held on our current records. If you are outside the EEA or UK, we may make a reasonable charge if records must be accessed from backed up or archived records. Note that UK residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing.

If you are resident in the EEA, you also have the following rights:

  • The right to withdraw your consent to our processing of your Personal Information at any time after you have consented, including optingout of receiving marketing materials. The easiest way to do this is by clicking the “Unsubscribe” link in any email you receive from us.
  • The right to restrict our processing of your Personal Information where you believe such data to be inaccurate, our processing to be unlawful, or that we no longer need to process such data for a particular purpose (unless we are not able to delete the data due to a legal or other obligation or because you do not wish for us to delete it).
  • The right to object to such processing on grounds relating to your particular situation, where the legal justification for our processing of your Personal Information is our legitimate interest. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data to establish, exercise or defend legal claims.

We will respond to your request promptly upon receipt. If you are in the EEA, this will be within one month of receipt, or, if further time is required, we will inform you of this and the reason for the delay. We may ask you to verify your identity before we can act on your request. We may conduct an identity verification by phone call or email. Depending on your request, we will ask for information such as your name, the email address connected to your account with us or the date of a support call you made to us. We may also ask you to provide a signed declaration confirming your identity.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

If your Personal Information has been disclosed to a third party in accordance with this Privacy Policy, we will take reasonable steps to notify the third party of any updated information you provide to us.

If you are in the EEA, you also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. 

Retention of Personal Information

We will only retain your Personal Information to fulfill the purposes for which it was collected, as required for legitimate business purposes as described in this Privacy Policy, or otherwise permitted by law. When we no longer need to use Personal Information, we will remove it from our systems and records and/or take steps to anonymize it so that you can no longer be identified from it.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Cookies, Web Beacons and Other Web Tools uses automatic data collection tools such as cookies, embedded web links and widgets. These tools collect certain information that your browser or your mobile device sends to websites.

This privacy policy explains the types of cookies we collect and the purpose for collecting them. Our websites allow you to manage your cookie preferences.

Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.

Click here for a description of the cookies we may use on this website.


We strive to maintain appropriate administrative, technical and physical safeguards designed to protect the information collected by websites and products. Unfortunately, the transmission of information via the Internet is not 100% secure. If you use a computer or device that can be accessed by others, other people may be able to access unencrypted Personal Information. If you do not want your information to be available to others, exercise caution when using public computers or devices or when using any computer or device to which users unauthorized by you may have access.

We recommend that you take every precaution in protecting your Personal Information when you are on the Internet. For example, create strong passwords by using a combination of letters, numbers and symbols, change your passwords often, and make sure you use a secure browser. When creating a password for your home network, make sure you choose a unique password that you do not use for other Internet-based services and websites. You should also be aware that names that you give your WiFi-enabled devices, home networks and services (also known as “friendly names”) may be detectable by Linksys and by others outside your home, so you should not use Personal Information as part of your friendly names.

If we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Links to Other Sites websites and online services may contain links to websites or online services operated by or operated by other affiliated companies. websites and services may also include links to websites operated by, and/or use or offer products and services from third parties, such as a third party app that works with a product. Once you leave websites and products, your activities are governed by the terms of use and privacy policies of the third party websites and online services. is not responsible for the privacy practices or the content of these websites and online services, and we encourage you to carefully read the terms of use and privacy policies of any website and online service you visit.

Belkin and products may contain social media features, such as Facebook “Like” buttons. These features may collect information about your device’s IP address, set cookies to facilitate interaction with social media features or link you to a social media website where you may post Personal Information. All interactions with social media features are governed by the privacy policy of the social media company providing the feature.

Forums/Chat Rooms

If you participate in or post information to a discussion forum or chat room on any website or product, you should be aware that the information you provide there will be made broadly available to others, and can be read, collected, forwarded or used by other users of these forums, potentially inside or outside, who have access to that forum. This information could also be used to send you unsolicited messages. Please recognize that individual forums may have additional rules and conditions. Each participant’s opinion on a forum or chat room is his or her own and should not be considered as reflecting the opinion of We are not responsible for Personal Information or any other information you may choose to submit in these forums, or the consequences of any submission. If at any time you would like to remove a posting, please contact us here. Keep in mind that removal of a posting from a forum or chat room does not mean that the posting has been completely removed from the Internet.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time, so please review it frequently. If we change our Privacy Policy, we will post the revised version here, with an updated revision date. If we make material changes to our Privacy Policy, we will notify you by email or prominently post a notice on this website.

How to Contact Us

Should you have any privacy-related questions or comments related to this Privacy Policy, please contact us here. We treat all complaints about a breach of the privacy laws seriously. Someone from will investigate your complaint and respond to you within a reasonable time.